Strong Interest Inventory®
For nearly 80 years, the Strong Interest Inventory® instrument has helped organizations attract and retain the brightest talent and has guided thousands of individuals in their search for a rich and fulfilling life of work and leisure.
Currently the most respected and widely used career planning instrument in the world, there are now two different Strong instruments: the Newly Revised Strong Interest Inventory® instrument and the 1994 Strong Interest Inventory® instrument.
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In the wake of today's rapid-change job market, the Strong Interest
Inventory® instrument is a solid, dependable career planning tool.
The Strong measures personal interests in a broad range of
occupations, work activities, leisure activities, and school subjects.
Its validity and reliability far exceed those of any other interest
inventory:
- Sample size is 13 times larger than that of other career planning inventories
- Sample base represents a wide range of educational, ethnic, and socioeconomic levels
- Instrument includes results on the 6 Holland Themes, 25 basic interests, 109 contemporary occupations, and 4 personal styles
When should I use the Strong Interest Inventory® instrument?
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The Strong is an essential resource that aids people seeking to
make career decisions, including:
- People considering a career change
- Employees seeking more satisfying work within an organization
- Students exploring career options
- Organizations looking to retain star performers and key staff
- Midlife and older adults planning their retirement
What is the difference between the Newly Revised and 1994 Strong Interest Inventory?
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The newly revised Strong is more powerful than ever, with major
updates and new content that reflect the way we work and learn
today:
- New focus on business and technology careers and the key skills required to work successfully in teams.
- New, more precise 5-point answer format to help pinpoint the most satisfying career, educational and leisure choices.
- New Basic Interest scales - the most extensive revision since their creation in 1968 - including the fast-growing fields of computer hardware and electronics, marketing and advertising, finance and investing.
- New and revised Occupational Scales, including Computer & IS Manager, Network Administrator, Financial Manager, and ESL Instructor.
Can I combine my Strong® Profile with my MBTI® Profile?
Combining Strong® and MBTI® can only be done with the 1994 Strong®. This results in an in-depth report linking interests to personality type, and providing additional insight to career options.
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Specifically, there are 3 types of combined reports available:
- 1994 Strong and MBTI® Entrepreneur Report
- 1994 Strong and MBTI® Career Report
- 1994 Strong and MBTI® Entrepreneur Report, Skills Confidence Edition
Where do I go from here?
Customised solutions for the various applications of the Strong® instrument are available upon request.
Contact us to find out more or schedule a meeting with our consultants.
